Michal Krzak, Communication Decision

Your prospect lands
on your offer and has
no idea if it's for them.

So your sales calls start with explaining the basics. Good prospects drop off before they ever reach out.

See if we have something to talk about
Michał Krzak

Where sales get lost

Traffic is there. Decisions aren't.

Someone gets a referral and never writes. Someone lands on the page and disappears. A client shows up to a call and the first 20 minutes are questions they shouldn't need to ask.

This isn't about ad spend or a website redesign.

Your offer simply isn't clear at the moment a prospect decides whether to reach out. No campaign fixes that until you do.

How I work

Three levels of engagement.

Each one starts in the same place: identifying where your prospect loses the thread in your offer.

Entry Break Point

Diagnosis and one priority

We start with a 60-minute diagnostic session where I go through your offer and identify the one specific place where prospects lose their bearings. After the session you receive a document with the decision: what to change first and exactly why. Delivered within 5 business days.

$1,800 60-min. session + document with one decision
Most common choice Decision Map

Full diagnosis and action plan

We start with a 90-minute diagnostic session. Then you receive the Communication Decision Map: a 5 to 7 page document with a full analysis of the decision structure in your offer. It covers where the prospect loses the thread, what they understand now, what they should understand instead, which places to change and in what order. Ready to act on within 7 to 10 business days.

$3,500 90-min. session + Decision Map ready to implement
Full engagement Map + Implementation

Diagnosis and restructuring

Full Decision Map plus restructuring of the offer: headlines, page, pre-meeting materials, call intro. I use language models trained on your client's voice. The result sounds like you, not like a template. Timeline agreed individually.

$8,000 Map + ready structure to implement

What you get

An action plan, not a report.

The Decision Map is 5 to 7 pages built around one concrete decision. Not a strategy. Not a vision. You know what to change, where, and why before anything gets done.

1
The break point One specific place where the prospect loses connection with your offer. Not a list of problems: one critical point.
2
The outside view A reconstruction of what the market actually reads from your offer. No judgment: only what someone who doesn't know you sees.
3
The target decision One precise decision: what understanding you want to build in the prospect's mind. Direction, not content.
4
Specific places to change Homepage headline, meeting intro, pre-call material. Each place with a direction: what should work there and why.
5
One starting priority What to change first. With a mechanical reason: not a suggestion, just cause and effect logic.

What this isn't

I don't create content. I identify decision structure.

A content specialist assumes the offer is clear and gives it a nice shape. A marketing consultant looks at the whole system for months. I do one thing: I find where the prospect loses their bearings and what to change so they don't.

Content specialist

Adjusts the form

Works on the existing structure. Assumes the problem is in how you speak, not in what the prospect understands.

If the offer is structurally unclear, new words won't help.

Marketing Consultant

Builds a broad plan

Channels, funnels, budgets, segments. Works broadly and slowly. Output is a plan to discuss at the next meeting.

Weeks of work before you know what to change.

What I do

I find the source

I find where the problem starts and what to do about it. One critical point, clear order of actions, mechanical reasoning.

You know what you're changing and why. Before anything gets done.

Michał Krzak

About me

I see where the problem starts. Usually before the client names it.

Communication and sales in tech companies (Sinterit, FOTC, CLOSER), agencies (Funktional, Light), growth hacking (Woolet, Mimi Group), and B2B contracts on sales strategies for small, mid-size, and large businesses. Twenty years across different contexts gave me one thing: the ability to see where the problem starts before the client can name it.

New strategy, more performance spend, new materials. Each one can work on its own. None of them will if the prospect doesn't understand your offer before deciding whether to reach out. That's the root cause. Everything else is a patch.

Michał KrzakCommunication Decision

Effect.

Once it's live.

From: Dariusz Klupi
To: Michał Krzak <michal@krzak.pro>
Subject: Solid work

Hi Michal,

Solid work! I accepted it essentially without changes: everything is already on the site.

Now I'll read it a few times over the next few days, as the only reliable test of whether the content stands the test of time.

Thank you for helping me get this moving, for getting into the details and proposing a coherent story, and especially for taking my secondary message into account (the reactions and refinements from the first version).

I think we stop here, and you leave me with the feeling of a good investment.

Dariusz Klupi
Dariusz Klupi CEO, Adaptacja

Before you book a call

You know what I do.
You're not sure if I can help you.

Answer a few questions and leave your email. You'll get an honest assessment: whether I can help you or whether you need something else. No commitment. At most, I'll follow up.

Question 1 of 5

How do most new clients find you?

Question 2 of 5

Where do you most often lose potential clients?

Question 3 of 5

How does your typical first call with a prospect begin?

2 more questions

Enter your email to see your result with commentary

I'll send you a full assessment explaining what your answers mean and what to do about it. No spam, no newsletter.

One email. Just your result.

Question 4 of 5

Has price often been mentioned as the reason prospects drop off?

Question 5 of 5

Who will implement the changes once you have clear guidance?

I'll show you where you're losing decisions and whether it can be fixed.

20 minutes. I ask a few questions about your offer and sales process. If I see a concrete problem, I tell you on the spot. If I don't, I tell you that too.

Book a call No prep. No commitment.

Prefer email? michal@krzak.pro

PL