Michał Krzak, Narrative Architect

Your prospect lands
on your offer and has
no idea if it's for them.

So your sales calls start with explaining the basics. Good prospects drop off before they ever reach out.

Book 20 minutes No prep needed.
I'll show you exactly where it breaks.
Michał Krzak

Where sales get lost

Traffic is there. Decisions aren't.

Someone gets a referral and never writes. Someone lands on the page and disappears. A client shows up to a call and the first 20 minutes are questions they shouldn't need to ask.

This isn't about ad spend or a website redesign.

Your offer simply isn't clear at the moment a prospect decides whether to reach out. No campaign fixes that until you do.

How I work

Two stages. One goal.

Find the exact point where your prospect loses the thread. Change it.

Stage 1

Diagnostic session

90 minutes. I go through your offer through the eyes of a prospect who doesn't know you. I look for the exact point where communication stops driving decisions.

from 3,500 PLN
Stage 2, included

Communication Decision Map

A 5–7 page document ready to act on. It covers where the prospect loses the thread, what they understand now, what they should understand instead, which places to change and in what order. Implement it yourself, with your team, or hand it off.

5–10 dni roboczych
Stage 3, optional

Communication implementation

Rewriting your communication based on the Map: headlines, offer page, sales materials, meeting intro. I use language models trained on your client's voice so the final copy sounds like you, not like a template.

from 8,000 PLN

What you get

A document, not a report.

The Communication Decision Map is 5–7 pages built around one concrete decision. Not a strategy. Not a vision. Action.

1
The break point One specific place where the prospect loses connection with your offer. Not a list of problems. One point.
2
What they understand now A reconstruction of what the market actually reads from your communication. No judgment — just the outside view.
3
What they should understand instead One precise decision: what understanding you want to build. The goal, not the content.
4
Where and what to change Homepage headline, first line of the offer, meeting intro. Specific places with a clear direction for each.
5
One priority The one change to make first. With a reason, not a suggestion.

What this isn't

I don't write. I decide.

A copywriter assumes the offer is clear and gives it a nice shape. A marketing consultant looks at the whole system for months and keeps sending invoices. I do one thing: I find where the prospect loses the thread and what to say instead.

What a Copywriter does

Adjusts the language

Creates new words on top of the old structure. Assumes the problem is how you write, not what you say.

If the offer is unclear, a copywriter writes an unclear message with better words.

What a Marketing Consultant does

Builds a broad action plan

Channels, funnels, budgets, segments. Works broadly and slowly. Output is a plan to discuss at the next meeting.

Weeks of work before you know what to change.

What I do

I find the source

I find where the problem starts and what to do about it. The document covers all the places where communication loses the prospect — one is critical. You know what to do, in what order, and why.

You know what you're changing and why. Before anyone writes a single word.

Michał Krzak

About me

I see where the problem starts. Usually before the client names it.

Communication and sales in tech companies (Sinterit, FOTC, CLOSER), advertising agencies (Funktional, Light), growth hacking (Woolet, Mimi Group), and B2B contracts building marketing strategies for small, mid-size, and large businesses. Twenty years across different contexts gave me one thing: the ability to see where the problem starts before the client can name it.

New strategy, more performance spend, new copy. Each one can work on its own. None of them will if the prospect doesn't understand your offer before deciding whether to reach out. That's the root cause. Everything else is a patch.

Michał KrzakNarrative Architect

I'll show you where you're losing decisions — and whether it can be fixed.

20 minut. I ask a few questions about your offer and sales process. If I see a concrete problem, I tell you on the spot. If I don't, I tell you that too.

Book a call No prep. No commitment.

Prefer email? michal@krzak.pro

PL